Loyalty programmes start with enthusiasm and lapse into autopilot. Points are added, rewards redeemed and the programme is allowed to operate without anyone asking if it still delivers strategic...
User-generated content has become one of the most credible forms of brand marketing. When customers post pictures of products, write reviews or share their experience, the authenticity with the...
Loyalty programs are most effective when they reach customers where they already are. For most consumers across the Middle East as well as south Asia and beyond, that place...
Small businesses today operate in a world in which customer expectations are evolving at a faster pace than ever before. Good service and quality products are no longer sufficient...
Clinics today operate in a very competitive healthcare environment where patients demand more than quality treatment. They seek trust, comfort and a positive experience that they will remember well...
Boutique stores are much more than retail stores. They are experiences that customers are seeking out for their uniqueness, personalization and the joy of discovering something special. But with...
The travel space has become a little bit of a bazaar today; busy, competitive and full of options. This is something that small travel agencies experience on a daily...
Quick-service restaurants (QSRs) are excessively competing against each other not only in terms of the number of people visiting the restaurant but also in terms of the number of...
Introduction Any nail salon business thrives on repeat-customers. A client might come in once, have a one-time manicure, and even love it, but the real growth is achieved with...
One of the greatest challenges faced by yoga studio owners is retaining members. Most individuals enrol in yoga classes with the most noble intentions, but only a small percentage...
