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Yegertek
E-Commerce

Loyalty That Works as Well Online as It Does In-Store

Connect your e-commerce platform to your loyalty program so online transactions earn and redeem in real time — and the customer experience is consistent whether the purchase happens in a store or a browser.

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Overview

E-commerce and in-store loyalty experiences often feel disconnected because they are: separate systems, separate databases, and separate definitions of who the customer is. A member who earns points in-store and cannot use them online experiences the program as two different programs. Yegertek connects e-commerce platforms to Engage 365 so loyalty behavior is captured in real time regardless of channel, and the member experience is consistent everywhere. For most retailers, the gap between online and in-store loyalty isn't a deliberate choice — it's the accumulated result of the two channels having been built by different teams, on different systems, at different points in the business's history.

The Challenge

  • ✕

    Online and in-store loyalty treated as separate programs with separate point balances.

  • ✕

    E-commerce transactions processed in batch, so points appear hours or days after purchase.

  • ✕

    Redemption blocked at checkout because the loyalty balance is not visible to the commerce platform.

  • ✕

    Member identity not matched across channels, so cross-channel behavior is invisible to the program.

Our Approach

E-commerce integration is built API-first — real-time event capture from the commerce platform, real-time points issuance in Engage 365, and real-time redemption availability at checkout. Identity matching uses the shared Dynamics 365 CRM record so the member is the same person regardless of channel.

Capabilities

Outcome-labeled features, not a laundry list.

Real-time points issuance at online checkout

Points appear immediately after purchase, not in a nightly batch

Redemption at online checkout

Members apply points directly against order value in the checkout flow

Cross-channel identity matching

Online and in-store purchases recognized as the same member, on the same record

Offer and promotion personalization

Loyalty-based offers surfaced in the e-commerce experience based on tier and behavior

Cart abandonment signals

Online behavioral events feed into the engagement trigger layer for follow-up communications

Headless commerce API support

Integration built for both traditional and headless commerce architectures

Business Benefits

A loyalty program that works equally well online and in-store removes the friction that prevents members from engaging across channels. Members who redeem online are more likely to remain active than those who can only redeem in-store because their redemption options are not artificially constrained by channel. And cross-channel identity matching makes it possible to understand the real value of the customer relationship, not just the value of the in-store or online portion of it.

Technology Stack

    Integrations

      Frequently Asked Questions

      Any platform with a public API — Shopify, Magento, SAP Commerce, Salesforce Commerce Cloud, and custom builds are all supported.

      Real time — points appear immediately after the online transaction, not in a nightly batch.

      Yes — the checkout flow can display the member's available balance and apply it against the order total in real time.

      Yes — the API-first design works with both traditional and headless commerce setups, since the integration doesn't depend on how the storefront itself is rendered.

      Both purchases post to the same member record in real time, so the balance a member sees is always the combined total — there's no reconciliation delay between channels.

      Yes — offer targeting reads the same tier and behavior data regardless of channel, but the specific offer shown can still be tailored to what's relevant in that channel.

      Ready to see E-Commerce Loyalty Integration in action?