STANDARD LOYALTY PROGRAM
The Earn and Burn – Reward Redemption
Customers gain points for the money they spend in this classic approach to loyalty. Customers are encouraged to keep shopping to earn new rewards through these initiatives.
Why do Earn and Burn Loyalty Programs exist? (logic)
THE ADVANTAGES OF EARN AND BURN LOYALTY PROGRAMS
The earning and burning guideline is simple: accumulate currency and redeem it. Customers can immediately comprehend the system and begin earning points because of its simplicity.
- Efficient and cost-effective
Since the rate of rewards redemption is restricted by the existing loyalty currency, Earn & Burn systems are simple to implement. Furthermore, it is less costly than a discount system.
- Execution in a pinch
There is no need for further segmentation in Earn & Burn loyalty programs because all consumers are treated similarly. Implementation is fast and easy when just purchases are rewarded.
- Greater perceived value
Even though the reward has a higher perceived value than its real cost, customers see these programs as wonderful values. In addition, unredeemed points enable brands to save money.
- Incented customer identification
Customers must verify themselves either by joining up or showing their loyalty card since both online and in-store purchases are rewarded
Who Is It For?
Let us guide you to determine the ideal loyalty program structure