What is Coalition Loyalty Program?
A coalition loyalty program also called a “shared loyalty program” is a concept in which many unrelated brands join together in a partnership to offer points to customers.
Due to the fact that customers can earn points at all participating brands, coalition rewards programs have more flexibility and a more diverse range of incentives. As a result, consumers are more likely to increase their spending on participating brands.
Signup and Combine!
Multiple brands are brought together under one roof through coalition loyalty programs. Ideal for shopping malls, outlet centers, and other similar establishments, as they promote foot traffic while also persuading customers to enroll through various technological solutions.
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WHY DO COALITION LOYALTY PROGRAMS EXIST?

The Advantages Of Coalition Customer Loyalty Program
- Increase foot traffic and repeat purchases-
Develop a unique retail experience where customers can earn points in real-time at any store and then redeem their awards for coupons and other incentives right away.
- In-store customer identification-
Choose from a variety of technologies and connections to build a comprehensive customer experience that allows customers to be easily identified and rewarded in real-time.
- Gamified customer interactions-
To create a memorable customer experience, run co-branded social media contests, organize in-store treasure hunts, implement a multi-brand referral system, and promote user reviews.
- Easy Enrollment-
Integrate receipt scanning, cloud printing, or card linking to rapidly and easily increase the number of loyalty program members.
Who Is It For?
- Shopping malls that are attempting to improve foot traffic
- Malls that desire to give their customers an unforgettable shopping experience.
- Malls seeking a unified loyalty program
Let us guide you to determine the ideal Coalition loyalty program structure.