We live in a world where consumers expect brands to do more than just sell their products. Whether you are a fashion retailer or an IT services provider, consumers...
Games appeal to people of every age group – be it a short quiz, a ‘spin the wheel’ contest, or collecting badges to earn points, reward programs based on...
Gone are the days when you could make your customers happy with simple point based reward programs. Today’s modern shoppers expect more personalized, meaningful, and experience based reward programs...
When we talk about customer loyalty, it is easy to assume that a satisfied and happy customer should also be loyal. After all, what else could be the driver...
Customer loyalty is one of the most valuable assets for any business. A loyal customer base ensures consistent revenue, reduces customer acquisition costs, and boosts brand advocacy through word-of-mouth...
In today’s competitive market, retaining customers is just as important as acquiring new ones. Businesses across industries are focusing on customer loyalty to boost revenue, enhance brand reputation and...
Businesses worldwide dedicate substantial resources to crafting customer retention strategies, understanding that retaining customers is more cost-effective than acquiring new ones. A Harvard Business Review study reveals that improving...
“Acquiring a new customer can be five to 25 times more expensive than holding on to an existing one.” – Harvard Business Review In the ever-competitive retail landscape, retaining...
Customer loyalty and satisfaction are necessary reliances’ for any successful business. They not just drive repeat purchases but also create a community of brand promoters. In this article, we’ll...
Reward points programs are popular with many businesses. They offer customers incentives to keep coming back. Understanding how these programs work can help you take full advantage of them....
